Compound Leverage

Issue #015

I’ve been working with a startup client, building a sales coaching platform.

His product isn’t fully built yet; he wants to secure pilots with customers to show traction to investors and partners. I suggested we make a demo with a CustomGPT.

After sharing the CustomGP demo last week, he secured two sales meetings—a big leap forward for his early-stage business.

You can achieve the same results, and it’s easy to deliver—even if with zero prompting skills.

Using ChatGPT to build a lead magnet can transform how you attract and engage your audience.

It allows you to offer prospects a valuable resource without spending days or weeks creating digital products and marketing automation.

Here’s how you can create your GPT lead magnet:

Step 1: Define The Lead Magnet Objective

Start by clearly defining what you want to achieve with your lead magnet.

Example: Offer a personalized sales strategy to increase newsletter subscriptions by 20% in the next three months.

Step 2: Design Your GPT-Powered Offer

Plan how ChatGPT can deliver value to your audience through your lead magnet.

Example: Create a CustomGPT that provides a personalized sales strategy with a 90-day action plan from user input.

Benefits of a CustomGPT Lead Magnet:

1. Personalized: Tailors content to individual needs

2. Ease: Delivers high-quality materials quickly

3. Authority: Establishes you as an innovator and expert

4. Creative: More interactive and appealing than traditional lead magnets

5. Scalable: Easily create multiple resources without extra effort

Step 3: Develop and Train Your GPT

You can build a GPT lead magnet by following these steps:

1. Craft Clear Instructions: Define what you want the GPT to do. Think of it as creating a script for your virtual assistant. Start with a lead magnet you already have and repurpose it as a GPT.

Sample Instruction:

“Write an instruction for a GPT that builds a custom sales strategy and 90-day action plan as my lead magnet. I want to include two CTAs in the GPT; I want the GPT to use my sales strategy principles. To help users improve their sales techniques, you provide personalized sales tips, answer questions, and offer interactive exercises. Ask me questions so I can write the instruction prompt for the GPT. Ask me what training data I have for the sales strategy builder.”

Review and improve your instructions for clarity. When done, copy the final instructions.

2. Select Create GPT: Go to the upper right corner in ChatGPT > Select My GPTs > Select Create A GPT

3. Add Instructions and Knowledge Sources To Your GPT: Select Configure > Paste instructions and knowledge files into CustomGPT.

4. Test and Create: Run tests with your GPT lead magnet to ensure it responds like you want it to. Create prompt starters to reduce the chance of people getting bad results.

5. Update: Edit the lead magnet as you get feedback.

6. Publish and Share: Publish your CustomGPT to the GPT store and share in marketing campaigns and social media.

Note: You need a ChatGPT Plus account to create GPTs.

Step 4: Promote Your GPT Lead Magnet

Make your GPT Lead Magnet the talk of the town by making it easy to share:

• Simplify Sharing: Share GPT on social media and within professional networks.

• Foster Community: Encourage users to share the GPT.

Despite the large user base, only a few businesses are taking advantage of this opportunity. Why not you?

• Stand Out: Differentiate your lead magnet for the email courses and e-books.

• Increase Distribution: Expand your audience by tapping into the existing ChatGPT userbase.

• Credibility: A GPT gives you credibility as a forward-thinking product or service provider.

Don’t miss out on this new approach to lead generation.

Adding ChatGPT as a lead magnet source can create a high-value, evergreen digital asset with instant credibility by publishing it in the GPT store.

Marvin