Compound Leverage

Issue #007

I want to share how one of our Doubling Program clients uses AI and the THINK method for her award-winning short film and web series platform, It’s A Short, to achieve strategic wholesale licensing goals.

The Founder, Christine, has another successful business, and the combination of those priorities and a family member with a health issue stalled her 12-month growth goals.

Here is what she did to get things moving for Its A Short by incorporating the THINK method.

Let’s walk through the steps she is using.

Christine's strategic goal is to increase wholesale licensing deals for Its A Short.

However, balancing another successful business and attending to a family health issue has delayed her reaching her 12-month growth targets.

We begin by thoroughly evaluating the current performance and operations related to this goal, identifying key challenges, assessing the practices and current state of her product, and digging into her success with licensing customers.

Christine identifies three core goals:

1. Increasing new licensing revenue deals to streaming content buyers.

2. Adding 1,200 new films to her film library through partnerships with film festivals across the U.S.

What came out of that was the following:

• Redefining her definition of high-impact actions.

• Aligning her product priorities around driving wholesale objectives.

• Stripping away offerings that do not align with her strategic goals.

• Creating a system for accountability to ensure her actions align with the outcomes she seeks.

• Identifying a wholesale sales partner with existing relationships with her target audience of content buyers.

• Designing campaigns and structure to accelerate her goals.

Christine expects the AI + THINK approach to help increase wholesale buyer engagement and improve targeting for licensing deal acceleration.

She invests in AI to analyze campaign behavior. We developed an implementation plan with key milestones, including integrating these AI tools into her existing systems, training her team on their use, and continuously monitoring and adjusting based on feedback and results.

To build the hypothesis, we advised Christine to focus on the following :

• Identifying her best wholesale licensing customers.

• Understanding the commission and revenue structure for licensing deals.

• Aligning inventory strategy with the wholesale sales strategy.

• Shifting the marketing focus from individual filmmakers to film festivals to acquire larger batches of films while reducing marketing costs.

• Building a GPT to monitor and analyze progress, with a Google Sheet for our weekly sprints to track what's working, what needs fixing, and where to double down.

• Using AI to accelerate market research insights, which helps identify three key content markets: public library systems, academic library systems, and streaming platforms, to focus marketing campaigns.

• Recruiting a sales partner with industry ties and a legal background who agrees to terms that work with her model.

Christine tracks several metrics, key results, and OKRs to measure the network effects and assess AI's impact on deal and film inventory velocity. These metrics clearly show how AI influences the platform's performance.

We are on target to reach her doubling effect target dates. We have check-in meetings to review progress, identify areas for improvement, and explore how we can further enhance her strategic goals with AI as we gain new insights from the process.

Christine's journey with Its A Short highlights the practical benefits of combining AI with an approach like the THINK method. She is overcoming her challenges by leveraging these tools and strategies and progressing toward her strategic wholesale licensing revenue goal.

I encourage you to explore using AI education and tools to reach your strategic goals and achieve similar results.

Build a strategic goal experiment today to get going. If you need help working on a strategic goal, click one of the links below to explore if we are a fit.

Marvin

Below are three ways we can support your strategic goals.

1. Strategic AI Coaching Session: For $200, Book a one-hour coaching session to identify quick wins, set goals, and AI integration tips for a strategic goal.

2. Reach a Strategic Goal Faster with AI: Use AI to Reach A Strategic Goal by Identifying and Implementing a GPT or AI Agent in our Doubling Program. Learn more and schedule a complimentary assessment here.

3. Access our growing library of tools here.