Compound Leverage

Nvidia beat earnings expectations yesterday, yet the stock dropped 6%.

What does this mean for you and me? Simple: AI is here to stay, but be cautious.

As business leaders, we need to answer a question:

How can we use the AI spending trends to our advantage?

Let's dive into what Nvidia's success means. I’ll explore how to turn this news into an opportunity.

Nvidia's growth creates a ripple effect for enterprises and solopreneurs. AI is no longer a wait-and-see game; you must get on the field and play. AI tools are must become part of how you work.

This trend shows AI is becoming part of our everyday lives, giving us a path to use it for growth and productivity gains.

Companies using AI wisely see better customer service, more sales, and lower operating costs.

The other week, an executive recruiter I worked with took our THINK with AI survey. By answering six questions, she learned she could save $73,000 a year. She has a team of three, including her.

I explained to her how she could eliminate a CRM she pays $400 a month for that her staff hates. So they use Excel to do things, and they built a manual process that takes 40 hours per week between 2 people to complete.

I informed her we could eliminate her CRM (which would save $400 per month) and use a combination of AirTable, Zapier, and AI Agents to automate finding candidates and entering data as they go through their placement journey.

She can take on more clients without taking on more people.

Do you have a process like this hiding in your business?

The takeaway? AI is no longer optional to stay competitive.

Why does this matter for doubling a goal you have?

With an AI-first business, you will think differently about the workflows in your business.

This means:

Faster work cycles: AI can help do things quicker. For things like:

Marketing: Predict trends and tailor experiences.

Operations: Finding ways to cut costs and scale output.

Customer Service: Improve service to customers.

These benefits compound, leading to faster rates of growth.

For example, a retail firm using AI for inventory and customer insights can see higher sales while cutting costs.

A health tech company might use AI to speed up drug discovery, potentially doubling its pipeline in half the usual time.

The impact varies by industry, but the benefits are clear: AI helps you win.

Businesses that use AI to double faster set themselves apart.

Anyone can use AI.

The difference between you and your competitors is how you apply it, leverage it, and strategize around it.

Let's apply the THINK method to see it in action:

Task: Define your doubling goal. Example: I want to add 3,600 new candidates to my recruiting database in 12 months and cut the manual work of recruiting them by 50%.

Hypothesis: List ways AI could help. Ideas include AI for candidate scoring, outreach, and predictive analytics for placement.

Invest: Brainstorm new ways of doing candidate sourcing.

Using an AI tool, agent, or automation that combines your knowledge with candidate insights to grow your recruiting database.

Network: Identify what actions will cause the database to grow fastest. Steps might include:

1. Building new workflows

2. Rethinking business processes

3. Finding the manual work

4. Knowing what tasks have an impact on growing the database

5. Mapping key indicators to actions

Knowledge: Set baseline results to measure the return. I tell my clients to build a doubling rate measurement to track progress.

Using THINK, you create a structured plan for doubling the right things, turning Nvidia's earnings report into the fuel to spur change in your business.

"AI adoption is set to add $15.7 trillion to the global economy by 2030," reports PwC.

This figure shows that AI is not going anywhere; it will drive growth across all sectors. It supports the idea that AI is a must for employees and employers—it's a key tool for every business.

The news is clear: integrating AI into your business isn't just an option; it's a must to stay ahead.

Consider Copilot, an AI tool built into Office 365. It offers ways to speed up creating everything from PowerPoints to Spreadsheets. These features directly support doubling strategies by:

1. Focusing on manual tasks

2. Freeing up time

3. Improving the quality of output

A firm aiming to speed up creating Excel reports could use Copilot to identify ways to cut the time it takes to compile and prepare reports. This would speed up decision-making and free team members up for higher-value work.

How might you use AI to double your most crucial business metric?

Think beyond just automating tasks.

Could AI help you spot new market opportunities?

Might it help create new product or service offerings?

Share your ideas on how AI could drive exponential growth in your industry or role.

Try Copilot or a similar AI tool in your business.

Use the THINK method to plan and execute a small pilot project. Share your results and lessons learned.

This is your chance to use AI to scale faster.

I am co-hosting a free webinar on September 23rd on Creating More Sales Opportunities Using AI. Register to see how you can add AI to your sales process.

Marvin